Privacy Policy

1. Introduction

ULTRAETHER CABLE PVT. LTD. ("we", "us", "our") operates the website ultraethercable.online. This Privacy Policy explains what personal information we collect when you use our website, how we use it, how long we retain it, and your rights regarding that information.

By using this website or submitting an enquiry, you agree to the practices described in this policy.

2. Information We Collect

We collect information that you voluntarily provide to us through our enquiry forms. This includes:

• Name — to identify you for communication purposes
• Company or organisation name — to understand your business context
• Phone number — to respond to your enquiry via call or WhatsApp
• Email address — for follow-up communication if provided
• Product interest and quantity — to prepare a relevant quotation
• Any additional details you include in the message field

We do not collect payment information, sensitive personal data, or any information beyond what is needed to respond to your enquiry.

3. How We Collect Information

Our enquiry forms submit data directly to WhatsApp via the wa.me platform. When you submit the form, your browser opens WhatsApp with a pre-filled message containing the information you entered. We receive this message on our business WhatsApp account.

We do not operate a backend server or store form submissions in a database on our website.

4. How We Use Your Information

Information you provide is used solely for:

• Responding to your bulk cable enquiry
• Providing a quotation based on your product and quantity requirement
• Following up on order confirmations and delivery discussions
• Communication related to your enquiry only

We do not use your information for unsolicited marketing or share it with third parties for promotional purposes.

5. Third-Party Services

This website uses the following third-party services:

• WhatsApp (Meta Platforms Ireland Ltd.) — Enquiry messages are sent via wa.me. WhatsApp's own privacy policy applies to messages received and stored on that platform. See: WhatsApp Privacy Policy
• Google Fonts — If the self-hosted font fallback is not used, fonts may be loaded from Google's servers, which may log your IP address. See: Google Privacy Policy

Beyond these, no external analytics platforms, advertising trackers, or CRM systems are used on this website.

6. Cookies

This website uses a single cookie — a localStorage flag named ue_cookie_consent — to remember whether you have accepted or declined the cookie consent banner. This is a functional cookie and does not track your browsing behaviour.

No cross-site tracking cookies, advertising cookies, or analytics cookies are used on this website.

7. Data Retention

Enquiry messages received via WhatsApp are retained for up to 12 months for order handling and business communication purposes. After this period, messages are deleted as part of routine WhatsApp account management.

If you wish to have your enquiry data removed before this period, contact us at order@ultraethercable.online and we will delete the relevant conversation.

8. Data Security

We take reasonable precautions to protect the information shared with us. Messages received via WhatsApp are end-to-end encrypted in transit. We do not store personal information in unsecured digital formats.

While we take reasonable steps to secure your data, no method of electronic transmission is completely secure, and we cannot guarantee absolute security.

9. Your Rights

You have the right to:

• Request access to information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal data
• Withdraw consent for communication at any time

To exercise any of these rights, contact us at order@ultraethercable.online or via WhatsApp at +91 7485961553.

10. Children's Privacy

This website is intended for B2B use by businesses and professionals. We do not knowingly collect information from individuals under 18 years of age.

11. International Data Compliance (GDPR / CCPA)

This website is operated by an India-based business. Personal data collected is stored in India and handled in accordance with Indian data protection practices.

For EU Users (GDPR): If you are accessing this website from the European Union, GDPR principles apply to your personal data. You have rights to access, correct, delete, and data portability (see Section 9 — Your Rights).

For US Users (CCPA): If you are in California or subject to CCPA, you have the right to access, delete, and opt-out of data sharing. Contact us to exercise these rights.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page indicates when the most recent revision was made. Continued use of this website after changes constitutes acceptance of the updated policy.

13. Contact Us

For any queries about this Privacy Policy or your personal data:

• Email: order@ultraethercable.online
• Phone / WhatsApp: +91 7485961553
• Address: ULTRAETHER CABLE PVT. LTD., Shop No 146, Ghaffar Market, Near MCD Market and Opposite Satnam Pagri Store, Karol Bagh, Delhi – 110005